For many organizations, digital transformation means integrating digital into every facet of the business, making digital the focus of every activity and process. But is that really the right approach? For a growing number of businesses, digital is increasingly being viewed as an enabler of broader business objectives rather than the end state or goal. In other words, many businesses are identifying what cultural changes need to take place to bring about success, and then adopting digital technologies to achieve that success. Like digital transformation itself, this shift in mindset is a journey–starting with recognizing the obstacles to digital transformation, the key attributes of a true digital culture, and how to overcome the former to become the latter. View the infographic to see what the journey’s all about.

View: Prioritize culture during digital transformation